Waze, a popular navigation app, uses the context of a user's drive to deliver advertising in the most relevant in-car moments. Here's how:
- Location: Waze knows a user's location and can show ads for nearby businesses. This is an effective way to reach potential customers who are already in the vicinity of your products or services.
- Time: Waze is aware of the time of day and can display ads for businesses that are open during those hours. This is a strategic way to reach customers who are looking for services or places to eat during their commute or lunch break.
- Direction: Waze knows a user's destination and can show ads for businesses that are along their route. This is a smart way to reach customers who are already planning to visit your area.
- Weather: Waze is informed about the weather forecast and can show ads for businesses that offer weather-related services, such as car washes or snow removal services. This is a practical way to reach customers who are looking for businesses that can help them prepare for the weather.
- Traffic: Waze is aware of the traffic conditions and can show ads for businesses located near traffic hotspots. This is a convenient way to reach customers who are looking for a place to stop and wait out the traffic.
Waze can deliver advertising that is more likely to be seen and remembered. This can lead to increased brand awareness, foot traffic, and sales, thereby enhancing the effectiveness of your advertising strategy.
