Waze, a widely-used navigation app, offers a unique feature known as "Location Personalities" that allows businesses to highlight their most recent offerings to customers. This feature can be a game-changer for businesses looking to increase visibility and customer engagement.
What are Location Personalities?
Location Personalities is a feature that allows businesses to display a badge indicating their specific services, such as drive-thru or curbside pickup. This badge helps customers quickly identify businesses offering these services, enhancing the user experience and potentially driving more traffic to your business.
How to Use Location Personalities?
To add a Location Personality badge to your Waze Ads campaign, follow these steps:
- Log in to your Waze Ads account.
- Click on the "Campaigns" tab.
- Select the campaign to which you want to add the badge.
- Click on the "Settings" tab.
- Scroll down to the "Location Personality" section.
- Select the checkbox next to the service you want to offer.
- Click on the "Save" button.
Once added, the Location Personality badge will appear on all your Branded Pins and Takeovers. Customers will see the badge when searching for businesses in the Waze app.
Benefits of Using Location Personalities
- Increased Visibility: Location Personalities can help your business stand out from the competition, attracting more attention from potential customers.
- Improved Customer Experience: By helping customers quickly find businesses offering the services they need, Location Personalities enhances the overall customer experience.
- Increased Traffic: By making your business more visible and attractive to potential customers, Location Personalities can drive more traffic to your business, potentially increasing sales.
If your business offers services like drive-thru or curbside pickup, adding a Location Personality badge to your Waze Ads campaign is a great way to reach a wider audience and drive more traffic to your business.
