Waze Ads is a location-based advertising platform that enables businesses to connect with nearby customers. Displayed on the Waze map, these ads can be seen by drivers in the vicinity of the business, making them ideal for promoting a wide range of businesses, including restaurants, retail stores, and gas stations.
There are several types of Waze Ads that businesses can leverage:
- Pins: These are small, clickable icons displayed on the Waze map. Pins can be used to promote a business’s location, hours of operation, and contact information.
- Search: These ads appear when users search for businesses like yours on Waze. Search ads can be used to promote your business’s website, social media pages, and other online assets.
- Takeovers: These are large, full-screen ads displayed when users are stopped at a red light. Takeovers can be used to promote a business’s products or services in a visually striking manner.
With over 140 million active users worldwide across more than 200 countries and territories, Waze Ads offer a substantial reach for your advertising. They are also highly effective, boasting a click-through rate (CTR) that significantly outperforms other forms of advertising.
If you’re seeking a method to reach nearby customers with your advertising, Waze Ads present an effective, affordable, and user-friendly option.
Benefits of Waze Ads
- Reach Nearby Customers: Waze Ads are displayed on the Waze map, making them visible to drivers near your business. This is an excellent way to connect with potential customers who are already in the market for your products or services.
- Increase Brand Awareness: Waze Ads can boost brand awareness by exposing your business to a large number of potential customers.
- Drive Traffic to Your Website or Store: Waze Ads can help drive traffic to your website or store by providing users with a convenient way to learn more about your business and find directions.
- Generate Leads: Waze Ads can assist in lead generation by providing users with a means to contact your business directly.
