Waze also offers a variety of advertising formats that can be used to reach on-the-go customers. The app considers four user navigation behaviors when designing its advertising formats:
- Spontaneous: This behavior refers to users who are not planning a trip and are simply looking for the best route to their destination. Waze can reach these users with ads that are relevant to their current location or destination.
- Influenced: This behavior refers to users who are planning a trip but are not yet sure where they want to go. Waze can reach these users with ads that can help them make a decision.
- Assisted: This behavior refers to users who have already decided where they want to go but are not sure how to get there. Waze can reach these users with ads that can help them get to their destination more quickly or easily.
- Planned: This behavior refers to users who have already planned their trip and are simply looking for the best route to their destination. Waze can reach these users with ads that are relevant to their planned route.
Waze's advertising formats are designed to be relevant to the user's current navigation behavior. This ensures that users are more likely to see ads that are of interest to them, which can lead to increased brand awareness and engagement.
Waze Ads also offers a variety of ad formats, allowing businesses to choose the format that best suits their needs. These include:
- Branded Pins: These are small, clickable icons that appear on the Waze map. When a driver clicks on a branded pin, they are taken to a page with more information about the business.
- Zero-Speed Takeovers: These are full-screen ads that appear when a driver is stopped at a red light or in traffic, capturing their attention during idle moments.
- Arrow Ads: These are small, clickable arrows that appear on the Waze map. When a driver clicks on an arrow ad, they are taken to a page with more information about the business and directions to the location.
Waze Ads is a powerful tool that can help businesses reach their target audience in a timely and relevant manner.
Examples of Waze Advertising Formats
- Banner ads: These are static or animated ads that appear at the top of the Waze map.
- Interstitial ads: These are full-screen ads that appear when the user is about to start a navigation session.
- Native ads: These are ads that are designed to look like the rest of the Waze interface.
- Audio ads: These are ads that are played through the Waze app.
Waze's advertising formats can be used to reach a variety of businesses, including retail, food and beverage, travel, and entertainment. By understanding the four user navigation behaviors, businesses can create effective advertising campaigns that reach the right customers at the right time. Waze is a powerful tool that can be used to reach on-the-go customers.
