Waze, a community-driven navigation app, offers a unique advertising platform that can significantly benefit businesses. Here's what Waze Ads can do for you:
- Build Awareness: Waze Ads can increase awareness around your business or promotions. By frequently showing ads on the map, Waze Ads can increase familiarity with your brand, promotion, or location.
- Reach More Customers: Waze Ads can transform nearby commuters into future brand fanatics. By advertising to users who are driving past your business on their route, Waze Ads can help you get more customers.
- Increase Store Visits: Waze Ads can help people find your business location, thereby increasing store visits. Waze shows each store or distribution point on the map and in search results, which increases brand recognition among the target audience.
- Extend Your Reach: Waze Ads can connect with customers at the right moment on their journey, effectively extending your reach³.
- Real-Time Engagement: Waze Ads allows businesses to engage with customers in real-time¹. As users drive around using the Waze app, they share real-time information that translates into traffic conditions. This real-time engagement provides businesses an opportunity to connect with customers at the right moment on their journey².
- Unique Data Insights: Waze offers a realistic sample of unique data, including the places users like to go and the things they like to do². These insights can be applied to marketing strategies by predicting user behavior, such as analyzing what routes users frequently take and tailoring ads and messaging accordingly.
Waze Ads provide businesses with a unique opportunity to engage with customers in real-time, increase visibility and awareness, gain unique data insights, increase customer footfall, and extend their reach. It's an innovative solution to reach customers, provide robust measurements and data, and use consumer data appropriately⁵. Therefore, businesses looking to try something new should consider Waze Ads.
