Waze, a community-driven navigation app acquired by Google in 2013, has become increasingly popular among drivers worldwide. Beyond its primary function of providing optimal routes to users, Waze offers a unique advertising platform that isn't offered by other platforms. Here's why businesses should consider Waze Ads:
- Real-Time Engagement: Waze Ads allows businesses to engage with customers in real-time. As users drive around using the Waze app, they share real-time information that translates into traffic conditions. This real-time engagement provides businesses an opportunity to connect with customers at the right moment on their journey.
- Visibility and Awareness: Waze Ads can increase a business's visibility and awareness. The ad formats provided by Waze are built for a 'spontaneous' audience. These ads include Search, Pins, Arrows, and Zero-speed takeovers, each reaching customers at different stages of their journey and helping them learn about your business.
- Unique Data Insights: Waze offers a realistic sample of unique data, including the places users like to go and the things they like to do. These insights can be applied to marketing strategies by predicting user behavior, such as analyzing what routes users frequently take and tailoring ads and messaging accordingly.
- Increased Customer Footfall: Waze Ads can help businesses attract more customers. By advertising to users who are driving past your business on their route, businesses can increase their customer footfall².
- Brand Awareness: Waze Ads can increase familiarity with your brand, promotion, or location by frequently showing ads on the map².
- Extended Reach: Waze Ads can help businesses extend their reach. By connecting with customers at the right moment on their journey, businesses can effectively extend their reach².
Waze Ads provide businesses with a unique opportunity to engage with customers in real-time, increase visibility and awareness, gain unique data insights, increase customer footfall, and extend their reach. It's an innovative solution to reach customers, provide robust measurements and data, and use consumer data appropriately. Therefore, businesses looking to try something new should consider Waze Ads.
